Pierrine GRIFFITHSAcademic Director of the Executive Program in Marketing and Digital Management at IESEG School of Management

Pierrine Griffiths is the Academic Director of the Executive Program in Marketing and Digital Management at IESEG School of Management. She worked in pure players’ global organizations and start-ups during 19 years. She elaborated marketing strategies of brands, websites and applications, contributed to define and optimize the performance of their digital marketing and develop online and offline distribution partnerships.
Marketing expert in the Internet ecosystem, she now dedicates to teaching and independent consulting.