More women are actively pursuing their career goals than ever before

To mark International Women’s Day (IWD) on Thursday, 8 March 2018, PwC surveyed over 3,600 professional women (aged 28-40) to find out about their career development experiences and aspirations. The survey included respondents from employers across 27 industry sectors and from over 60 countries worldwide.

The report – Time to talk: what has to change for women at work – reveals that women are confident, ambitious and ready for what’s next, but many don’t trust what their employers are telling them about career development and promotion; or what helps or hurts their career. 

Although CEOs recognise the importance of being transparent about their diversity and inclusion programmes to build trust, the message isn’t universal and strong enough. 45% of women believe an employee's diversity status (gender, ethnicity, age, sexual preference) can be a barrier to career progression in their organisation, and only 51% of women agree that employers are doing enough to progress gender diversity.

To improve career development opportunities, women identified greater transparency (58%) as the critical step employers can take. This means offering staff a clear understanding of the expectations on both sides of the employment equation, including information about career progression and success, and open conversations with employees on where they stand and what is expected of them to advance.

“According to this global survey, women are confident, ambitious and actively pursuing their career goals and this is to be welcomed. Leaders should focus on creating an environment where both women and men can have attractive career opportunities and can have open conversations on what it takes to progress. PwC Romania is committed to support diversity in all its forms, including in terms of gender, and this has been translated in recent years in increasing the share of women Partners and Directors within the firm”, stated Ionuț Simion, Country Managing Partner, PwC Romania. 

”Women, traditionally, are not self-promoters although when they speak up they get results. The survey shows that more women are recognising the need for and power of advocating for themselves, with over half actively pursuing and negotiating for promotions, pay raises, and the career enhancing experiences so critical for advancement”, said Monica Biota, Partner, Assurance Services, PwC Romania. 

Of the 41% of women who had been promoted in the past two years, 63% negotiated for a promotion. And of the 53% of women who had been given a high visibility project or stretch assignment in the past two years, 91% had negotiated for these opportunities. Self-advocacy pays off and a move to greater transparency combined with workplace and personal support will act to bolster this further. 

“It is really encouraging to see that more and more women are speaking up and proactively going after their career goals. Organisations can do a lot to help women progress and reach leadership positions, for example by encouraging more open career conversations, mitigating the impact of any potential unconscious biases in decisions related to career progression, and explicitly setting uniform and transparent criteria by which employees are assessed. Providing advocacy and support programmes such as mentoring and sponsorship helps too”, stated Francesca Postolache, Partner, Assurance Services, PwC Romania. 

Almost all women said working in a job they enjoy (97%) and having flexibility to balance the demands of their career and personal/family life (95%) was important to them. Getting to the top of their career is important to 75% of women, while 82% are confident in their ability to fulfil their career aspirations. 

But women feel nervous about the impact starting a family might have on their career (42%) and 48% of new mothers felt overlooked for promotions and special projects upon their return to work. Meanwhile, 38% of all women in our survey feel that taking advantage of work life balance and flexibility programmes has negative career consequences at their workplace. There is a clear concern over what women see as a motherhood and flexibility penalty. 

The report puts forward three essential elements that leaders must focus on to help women advance their career:

1.Transparency and trust: women need to know where they stand so they can make their own case successfully and trust the feedback they get. Greater transparency won’t only benefit women, it will foster a more inclusive environment which gives women and men greater opportunities to fulfil their potential.  

2.Strategic support: women need the proactive networks of leaders and peers who will develop, promote and champion them as they pursue their career aspirations, both at home and in the workplace. Women need dedicated sponsors and role models of both genders-- lack of support from male colleagues will stall progress. This blend of workplace and personal support will also work to underpin the self-advocacy women need to advance and succeed. 

3.Life, family care and work: Women need employers to rethink their approach to helping talent balance work, life, parenthood and family care, to prevent potential biases, and to provide organisational solutions that work. There is a move to redesign maternity and paternity leaves and re-entry programmes, but these efforts should be expanded and promoted, and best practices must be communicated more broadly. Flexibility alone is not the issue: many people don’t take leave or care furloughs precisely because they believe it will hurt their careers. Employers must recognise that everyone is making flexibility demands –it’s not a life-stage or gender-only issue – and help and encourage their people to take advantage of the programmes in place.